Apple is virtually unchallenged as far as high-performance Arm tablets go, and even then, the number of iPads they sell has always been a drop in the bucket compared to the number of iPhones they sell. So there are fewer devices to amortize the costs of chip development against, and all the while chip development costs are continuing to rise with each new generation of photolithography technology. In short, at some point it has to stop making sense to create new chip designs on a yearly basis for mid-volume products, and Apple may very well have finally hit that mark with their tablet SoCs.
In the end, only the Bean Counters win.
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