Apart from whether it's a full-blooded Mercedes, points to consider are whether it's a good car: pleasant overall, satisfying to drive, practical to use, handy to operate. It does not pass those tests.
Will Apple be any more successful? In the medium to long term, of course. Or will Apple do the Rolex thing (forced obsolescence), or the MicroSoft thing (ride out the string)?
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"Hau ab!" or (ruder) "Verpiss dich!" will usually do the trick
And to further extend the business metaphor, it was announced today that Apple is hiring a Burberry marketer to take over their marketing. Settling into a dotage of small, high end market.
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