My long time reader might remember that I've been preaching the Gospel of Codd from the beginning, and that multi-stuff/RDBMS/SSD is the saviour of applications. Further, the mobile/tablet space is ripe for a paradigm shift to fully normalized relational datastores, which can thus be easily served up to a pick-able (finger or mouse, doesn't matter) small data interface. This stock promotion page reveals that the other, but related, paradigm shift is finally recognized by Main Stream Pundits. To quote: "... up until now the primary form of Internet advertising has been the display ad, and it's hard to display a static ad on a 3.5 inch screen size without annoying the user."
What the piece misses, of course, is that what did in newspapers (less so, magazines) wasn't Google and such but Craig's List. What CL took was classified adverts, and this was the cash cow of (local) newspapers. While not quite the meme that some would have us believe, it proved the main point: any endeavour which depends on adverts for revenue is ultimately doomed. As my Pappy used to say about women, "They're like buses, there'll be another one along in 10 minutes." The same is true for adverts. Some other way, which is more alluring to ad buyers, will soon enough pop up.
As I've been drum banging for some time: advert business is tough. For those of a certain age, or perhaps certain undergraduate major, "The Hidden Persuaders" is a very early tale of how the advert business works. I haven't re-read it in years, by the way. Whether the notion of "engagement ads" provides any real improvement to ad buyers is up for debate. That won't stop the sites from making them. Just because they can. Kind of like GUI-fied software, distract the user into the trivial, while avoiding the substance. I guess that's the advert business in a nutshell.
Despite what the reactionaries assert, the world is not flat nor is it hierarchical. The world is relational. Infinite granularity yields infinite complexity.
Vaccinated ≠ Not Infectious
$536,800,000 MARF™(party like it's 1829)
-- New York Slammers, so far/2024 [GA and The Feds still to come]
-- New York Slammers, so far/2024 [GA and The Feds still to come]
Covid-19 has killed at least 1,123,836 people (as of 20 March 2023, final update)
Scientists aren't vocal enough about science. There are large groups of people who think scientists are all frauds and who don't
believe in science, and they're being cultured by some of our far right-wing politicians, religious leaders and community leaders. -- Drew Weissman/2022
To date, Microsoft is stating that organizations testing In-Memory OLTP have
seen transaction speeds improve by up to 30 times compared to past
performance, with the best performance gains achieved when the business
logic resides in the database and not in the applications.
-- Jonathan Watts/2015 [my emphasis]
-- Jonathan Watts/2015 [my emphasis]
I have had to explain and re-explain and re-explain and re-explain, you know, how relational databases work, what is an eigenvector,
what is dimensionality reduction.
-- Christopher Wylie/2018
... but Flash-based storage has such a different performance profile from rotating media, that I suspect that it will end up having
a large impact on filesystem design. Right now, most filesystems tend to be designed with the latencies of rotating media in mind.
-- Linus Torvalds/2007
-- Chris Date/2009
This week's thought
[The intelligence community] argued that [the restrictive amendment] would cripple the program because they typically use it before there is enough evidence to meet a standard of probable cause for a warrant, like early in investigations when they are trying to learn more about a phone number or an email account found to be in contact with a suspected foreign spy or terrorist. -- Charlie Savage/2024 [IOW, let's catch the thief before the horse is out of the barn - the MARF™(party like it's 1829) traitor's worst nightmare]
In a time of SSD, multi-core/processor, two terabyte memory and Optane App Direct Mode machines, there is no reason not to
build from BCNF data. Time to do what Dr. Codd demonstrated. Technology has finally caught up with the maths.
About
- Robert Young
- Been doing databases, both relational and others, as well as operations research since Hector was a Pup.
Shameless Plug
I know a little something about SQL, DB2 (preferably LUW, z/OS if the money's right), Oracle, SQL Server, Postgres, and database design in general. Mentoring/teaching/consulting on a short term basis, too. And a bit of stat analysis if it's R.
gnuoytr at rcn dot com.
gnuoytr at rcn dot com.
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