Eek!!! JS hell.
And, let us not forget that the folks at simple-talk, where I spend entirely too much time, would ban me were I to forward similar language in a piece (I have been known to sneak such into comments, hehe). From the AA site:
Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights.
I'll leave it to the reader to infer why. Hint: it's just one word.
Which has been cataloged with the sigs, and will likely find a place at the top of site. Soon.
(According to the Wiki, this missive's title is a true Robin-ism.)