Paul Simon put it for all time, "And I know I'm fakin' it, I'm not really makin' it." One of the themes of this endeavor has been the destruction of physical production in favour of soft/financial "innovation". There have been occasional beeps in the ether that Big Thinkers are beginning to get the problem. Today brings a revelation that some folks on the Other Coast get it.
You really need to read this, if only to make me feel better. The Valley Boys are echoing one of my memes. Victory!